How to respond to hotel reviews

Responding to reviews from guests is critical to your hotel's reputation. An inadequate or sloppy response can be worse than no response at all, because it communicates a careless attitude and a lack of concern for the guest. A good response, on the other hand, can transform the perception of the property, making it more attractive to future guests.

How to respond effectively to reviews

Avoid sloppy answers and platitudes

Superficial responses speak for the hotel and convey an uncaring tone of voice. This type of response does not convince potential customers to book; in fact, it may discourage them.

Articulate your response with care and respect

A well-articulated and respectful response, perhaps with a hint of irony, can turn the review space into a free showcase for communicating the positive aspects of the facility. It is important that the response be written with propriety of language.

Add a touch of class

Embellishing the response with a historical anecdote, an artistic reference, or an author's quote relevant to the place can turn the response into a little moment of poetry. This not only enhances the perception of the property, but makes your hotel seem like a special place, run by special people, where guests can have a unique experience.

Rebyū, the tool for responding to hotel guest reviews

Responding to reviews with care and creativity is an investment that pays off in terms of customer trust and business success. This activity, however, requires time, culture, writing skills, communication and marketing knowledge.

Fortunately, nowadays we have several platforms at our disposal that allow us to do everything in a matter of seconds. One example? Rebyū, the artificial intelligence that creates unique, compelling, and never trivial answers that are essential to improve hotel reputation and increase revenue.

Why not try it out? You can request activation of the free DEMO here.